I am damn sure you know a one-time hit artist who no one knows about anymore. I also know a couple of upcoming artists who made a one-time hit that ma
I am damn sure you know a one-time hit artist who no one knows about anymore. I also know a couple of upcoming artists who made a one-time hit that made their bank accounts gigantic. And right now they are nowhere to be found, maybe they packed up their stuff and headed to some European country to blow off the profit or probably got tangled up in a wrong contract.
But who cares? several factors determine how long artist would stay under the limelight. You might not be at that stage in your career where top labels are hunting you down and everyone wants a collabo. You still need to be forewarned.
Selling To The Wrong Audience.
A lot of times artist limit their very own success. Because you sold 300 CDs of your new single doesn’t mean you should stick to producing music in one format. You have to go platinum! I say you have to go platinum!. If you did great last time selling CDs in the streets and went door to door in your neighbourhood, you gotta step up your game fam.
The street love might provide you with your first $1,000 or maybe $10,000 selling CDs but for how long? Think of a long term business.
Look at it this way.
You got about 500 potential customers to reach out to selling in the streets.
Making another marketing move on the same crowd will not be productive as the first, and slowly your sales drop. You are still selling to the same crowd and you are just a neighbourhood celeb. Your work might not be given much credibility even if it’s dope.
Aim reaching out to a wider crowd, move out of selling to the streets only and when it pays the street will always have much love to give you.
Everyone wants to connect with successful people.
The secret about one-time hit artists is that a grave number of them never made a hit. They were just here today and gone tomorrow.
Doing The Same Old Mistakes Over And Over.
You have spent a lot of sleepless nights putting together a really great music. Multiple studio sessions and dozens of finishing touch and all you do is upload it to YouTube, share on your social media accounts and share links with friends. Then you feel you have done it and you wait for money to find you.
If you have tried this before, you have to let go of such bad habits that are hurting your career. It shouldn’t just end there, a lot of good music die in the studio without even getting to see the daylight.
Only one thing that creates a big difference between you and the big fishes in the music industry is that they have an aggressive marketing strategy.
Read How To Create a Marketing Plan For Independent Hip-Hop Artists
There is always a way out from years of trying the same old unproductive task.
Below I selected a list of self-management tips that can assist you as an upcoming artist.
Read; Marissa G. Muller – 10 Ways To Fund Your Music Career
Read; How To Create A Powerful Online Fan Base: Tips For Upcoming Artist
What is your take on mistakes you think and also know a lot of upcoming artists are making?